Company: IBM United Kingdom Limited
Category: Technology Systems and Software
Published: 28 December 2005
The answer, it turns out, depends on banks themselves. With technology and non-bank businesses providing new options for safeguarding and managing their finances, customers will continue to depend on banks only as long as banks can provide service and value that cannot be found anywhere else. 2015 will present tremendous challenges for the retail banking industry. Customers will become increasingly individualistic and, at the same time, more controlling in their relationships with banks. Ubiquitous information will empower customers to compare offerings across the market and transact increasingly on their own terms. For banks, traditional segmentation approaches and go-to market techniques will become obsolete.