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White Paper

Rebuilding Customer Trust in Retail Banking

Company: IBM United Kingdom Limited

IBM United Kingdom Limited case study

Category: Operational Risk

Published: 15 August 2013

Format:

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Overview

Successful relationships with customers in the digital world are high-trust relationships. It is time for bankers to rebuild trust at the same time as developing all the communications and analytical advantages of digital technology. There is no other way. The highly digitalised, non-bank competitors are already taking the best parts of banking.

"Rebuilding Customer Trust in Retail Banking" looks at how the banking industry distracted itself by failing to put the interests of the customer at the heart of their operations. This white paper will also show you how bankers can rebuild trust at the same time as developing all the communications and analytical advantages of digital technology.

 

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